Dutch Siersema

RealiTeas

The holiday season can be wonderful of course, but it can also be, well, a lot. We could all use a little more relaxation, a little less stress, or a little more energy. Fortunately, that’s exactly what Lipton had in mind when they created their Wellness range of herbal teas.

To promote the Wellness line during the holidays, we changed their names to reflect how they can help during the holidays.

We called them Lipton RealiTeas, promoted them on social and digital platforms, and gave them away on the Lipton website. They sold out. (“Dealing With Relatives,” a.k.a. Lipton Stress Therapy Herbal Supplement, was particularly popular, for some reason.)

AT&T Digital Media Solutions lets companies create, manage and distribute content online—so what better way to promote it than with online films? These executions clearly demonstrate that whatever your next big idea, AT&T will be there to help you make the most of it.

More 2 History

There's a great deal more to history than meets the eye. In this campaign, H2 wanted to call out the quirky side of history that we don't always hear about. The print is shown here but the campaign also extended to digital and OOH.

Mitch - The Ultimate Freshman

Every year incoming students have to endure orientation. They’re inundated with facts, rules and more facts about campus life. The problem is most of the videos they’re forced to watch are more or less created for a different audience, their parents. So we created something students wouldn’t tune out, something funny and a bit irreverent. Introducing Mitch The Ultimate Freshman, a guy who’s been at University of Alabama since the 90’s.

This Is More Than A Race. This Is Talladega.

Talladega is more than just another NASCAR race. It’s where legends start. It’s where people eagerly await The Big One. It’s where anything can happen, and usually does. The problem was that more people were watching the race from home. We set out to remind people why they needed to experience the race in person. We needed to remind them that Talladega has the fastest track, with the highest bank. That Talladega has the biggest wrecks and wildest fans. We did just that, reaching a near sellout crowd in Spring 2014 despite decreasing attendance in the sport overall and with a shoestring budget.

Proud Sponsor Of Your Great Outdoors

Inspired by classic ’60s and ‘70s outdoor magazines, this campaign for Budweiser uses vintage-style illustrations and editorial copy with helpful tips about camping, hunting and fishing—reinforcing the enduring place of Budweiser in American sporting life.

To promote LensCrafters’ free eye exams, banners reminded target consumers of just what they could be seeing if they got their eyes checked.

Not Everyone’s Cup Of Tea

Rolling Rock is authentic, unpretentious and immune to trends—therefore, the opposite of many of its competitors in the beer and spirits categories. This campaign reminds consumers of who would love a Rolling Rock, by showing their polar opposites.

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Doctors Without Borders serves the most needy populations in the world – in the face of war, famine and natural disasters – regardless of political expedience or personal jeopardy. These posters highlight some of the infamous locales served by Doctors Without Borders, contrasting the beauty of each region with the challenges Doctors Without Borders is helping address.

Targeting the consumer and business-to-business markets, these commercials highlight Dell’s competitive advantages in support and reliability.

Photography has always been a passion of mine. I love shooting and always look for cool moments out in the world. I'm particularly interested in wildlife and agricultural photography.