Dutch Siersema

McDonald’s 

Created for the 2008 Summer Olympics in Beijing this spot features the classic “A Minha Menina” by Os Mutantes. The commercial was voted one of the top 5 music spots of all time by Adweek. Best Ad Songs of All Time

McDonald’s uses high-quality ingredients in all of its products, but this fact is often overlooked. This quality assurance campaign uses origami-style packaging to reinforce the connection between McDonald’s ingredients and the farms and fisheries that provide them.

This outdoor/mobile campaign lets people download digital coupons.

This recruitment spot takes the viewer on a visual tour of the career of Karen King, who began her McDonald’s career in high school and rose through the ranks to become President, McDonald’s USA East Division. (Yes, those are authentic polyester ‘80s uniforms.)

This tribute print ad congratulated McDonald’s finest local managers.